Hello, I’m Hugo_

I’m an independent Creative Director and Creative Consultant, working with brands, agencies, production powerhouses and teams across strategy, creativity and execution.

Over the past 20 years, I’ve worked across communication, marketing, advertising, design, brand activations and creative projects with global and local brands such as Netflix, PlayStation, Vodafone, Dove, LIDL, Kia and Worten. I’ve led creative projects and teams, helping ideas translate into clear, relevant and culturally grounded work.

I’m naturally curious and enjoy working across disciplines. I’m interested in the useful and the useless, niches and mainstream, high-tech and no-tech at all. I specialize in knowing a little about many things.

Along the way, I’ve co-founded creative studios, taught creative processes at university level, and kept exploring different territories, from illustration and contemporary art to farming and land regeneration in the south of Portugal.

I’m currently based in a small village in Alentejo, working worldwide and always open to a chat.

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Creative Direction

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Concept & Creativity

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Brand & Comms Strategy

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Integrated Campaigns

〰️ Creative Direction 〰️ Concept & Creativity 〰️ Brand & Comms Strategy 〰️ Integrated Campaigns

Some of the brands i have worked with

Netflix 〰️ Playstation 〰️ Vodafone 〰️ LIDL 〰️ Fox Channels 〰️ Kia 〰️ Worten 〰️ Rexona 〰️ OLX 〰️ Motorola 〰️ NOS 〰️ Continente 〰️ Lipton 〰️ H&M 〰️ CML 〰️ Olá 〰️ McDonald’s 〰️ Axe 〰️ BNP Paribas 〰️ Imovirtual 〰️ Deco Proteste 〰️ Prio 〰️ Dove

- Creative Direction

- Creative Consultancy

- Concept & Creativity

- Advertising

- Brand & Comms Strategy

- Branding & Design

- Brand Activation

- Integrated Campaigns

- Co-creation Facilitation

Services

2022

Histórias À Sombra do Montado
NOMINATED BEST PORTUGUESE INDEPENDENT PUBLISHING PROJECT- Amadora Internation Cartoon Festival

AMPLA - ACESSO CULTURA AWARD - physical and intellectual access

2019

Like a Bus -Best Brand Activation in Music Festivals. / Iberian Festival Awards 2020

2018

Gold -Clube de Criativos de Portugal - Self Promotion (Direct Marketing)

Silver- Meios & Publicidade awards 2018 - Self Promotion (Direct Marketing)

2017

Silver -Clube de Criativos de Portugal - Events and Brand Activation

Bronze- Clube de Criativos de Portugal - Events and Brand Activation

Events and Brand Activation Agency of the Year- Clube de Criativos de Portugal

2016

Bronze- Lisbon International Advertising Festival- International Creative Effectiveness

Silver -Lisbon International Advertising Festival: Local Silver in Creative Effectiveness

2014

Gold -Clube de Criativos de Portugal - Field Marketing

Gold -Clube de Criativos de Portugal - Promo and Activation

Silver -Clube de Criativos de Portugal - Promo and Activation

Bronze -Clube de Criativos de Portugal - Field Marketing

Direct Agency of the Year- Clube de Criativos de Portugal

Promo and Activation Agency of the Year- Clube de Criativos de Portugal

Awards

2013

Silver-El Ojo - Innovation

Premios Eficácia-Efficiency awards

2009

Neurónio Awards-Best Alternative Media

Neurónio Awards-People’s choice of Awards

Silver -Clube de Criativos de Portugal - Alternative Media

Silver -Clube de Criativos de Portugal - Direct B2B

2008

10 Top Tourism Ideas - Springwise

Bronze -Clube de Criativos de Portugal - Field marketing

Neurónio Awards - Best Alternative Media

Neurónio Awards- People’s choice of Award

2007