The challenge was to create a new national olive oil brand, a comprehensive project developed entirely from scratch through co-creation workshops with the client. The process involved the strategic and creative definition of a new product, from naming and brand strategy to visual identity, packaging, and communication/advertising.

The brand was conceived to embody the core values of the olive oil category, tradition, quality, and a strong sense of Portuguese identity, expressed in a deep, authentic, and contemporary way.

Tradition and respect for nature were the key foundations behind the naming. The name is rooted in a true historical reference dating back to the Portuguese monarchy, when agricultural protection laws imposed a fine of three soldos on anyone who uprooted a tree. However, if the tree was an olive tree, the fine increased to five soldos , a powerful symbol of the cultural and economic value of olive trees in Portugal.

The visual universe translates this respect for nature and heritage through hyper-realistic illustrations inspired by scientific drawings, reinforcing precision, authenticity, and timelessness.

From a structural perspective, the brand was designed as a large modular system, ensuring flexibility and consistency across a wide range of formats, from on-shelf applications to institutional and advertising communication.

Awards:
CCP/Portugal creative club 2019: Bronze in Craft Animation film