Lisboa na Boa is a public awareness campaign launched by Câmara Municipal de Lisboa in partnership with Carris, EMEL and PSP, with the support of ANSR.

The campaign addressed one of Lisbon’s key urban challenges: mobility and the responsible use of public space, aiming to promote behavioural change across a diverse population.

Illustrator Nuno Saraiva was chosen for his strong cultural connection to the city and his iconic work for the Festas de Lisboa, with much of his visual language rooted in Lisbon’s everyday life.

Through clear, humorous illustrations, the campaign portrayed common situations of misuse of public space and contrasted them with correct behaviours, making the message accessible, relevant and memorable.