“Desempata a Vida” introduced the new positioning of OLX in Portugal, reframing the brand as a smart life facilitator where almost everything fits.

The challenge was to shift brand perception beyond second-hand products and reveal OLX as a multi-category platform offering solutions across different moments of people’s lives, from jobs and services to rentals, SMEs and new products.

The campaign featured six short films, launched in two phases aligned with category seasonality, each showing how OLX helps people “unstick” everyday situations in a simple, human way.

Rolled out as a multiplatform campaign across cinema, OOH, digital, social media and influencers, the project marked a strategic turning point in OLX’s communication, reinforcing its role as a practical, accessible and relevant platform for both individuals and professionals.