I worked on the branding of Undandy, helping define the brand universe and its core idea “Conspicuous Inconspicuous”, by shaping the identity of the Undandy Man and translating it into clear values and lifestyle cues.

This work resulted in The Ways of the Undandy, a coffee table book conceived as a brand book, expressing the brand’s attitude, aesthetics, and worldview in an editorial format.

Building on this conceptual foundation, I also contributed to the concept and design of Undandy’s first pop-up store, transforming the online customization journey into a physical, immersive experience. The space was designed to highlight Portuguese craftsmanship, materiality, and the brand’s customization process, creating a seamless connection between the digital and physical brand experience.