Worten Resolve is the specialized technical services brand of Worten, Portugal’s market leader in electronics and home appliances retail.

I was part of the development of Worten Resolve’s social media communication and content strategy, helping shape a clear, human and approachable way for the brand to show up online. The focus was on simplifying technology, using humour and everyday situations to turn problem-solving into relatable stories people could recognize themselves in.

The strategy supported the brand’s launch on Instagram and TikTok, translating trust and expertise into a consistent digital voice that feels close, useful and genuinely human.