AMPLA was born from a personal need. We wanted to create a cinema experience that was genuinely accessible, not as an add-on or special session, but as a shared experience where everyone could watch films together, in the same room, on equal terms.

Launched in 2021 as a film showcase, AMPLA presented a curated selection of award-winning films from Portugal’s leading film festivals. From the very beginning, accessibility wasn’t treated as a constraint, but as a creative and structural principle.

Across four editions, the programme was designed to be fully accessible, with films featuring pre-recorded audio description, Portuguese Sign Language interpretation and descriptive subtitles, and venues selected to ensure autonomy and physical accessibility for all audiences.

Today, AMPLA has evolved from a film showcase into a platform for cinema accessibility in Portugal. We work with producers, distributors and exhibitors to integrate accessibility resources into screenings on an ongoing basis, helping make accessible cinema part of the mainstream cinema experience rather than an exception.

Alongside co-founding AMPLA, I lead its communication and creative direction, overseeing the project’s positioning, voice and visual identity, and helping shape its overall strategy and partnerships.