Starting from the strategic idea “Technically the best”, I ltook part of the creative vision for the rebranding of Optivisão, a leading national optical brand. This was a full-scale brand transformation designed to reposition Optivisão into a stronger, more premium and emotionally engaging territory.

The project went far beyond a new visual identity. We built a contemporary brand system that signals confidence, innovation and expertise, using a bold black-and-white palette while retaining blue as a key element of proximity and trust. This new identity was rolled out consistently across more than 250 franchised optical stores, as well as all internal and external brand touchpoints.

The rebrand was launched through a fully integrated omnichannel campaign, spanning TV, radio, print, outdoor and digital, with a strong emotional layer at its core. The focus was clear: turn technical excellence into a meaningful and human brand experience. .